You’ve turned on your computer and sat down at your desk. You stare at your cup of coffee while everything is firing up. You’re welcomed by the sight of content marketing projects you haven’t even touched. You realize you’re going to need another cup of coffee very soon.
So, you’re probably in a slump.
We’ve all been there. We’ve lost motivation to produce content. If you’ve found yourself at that point, look no further. Below we highlight a few ideas that will keep you typing at 90 words per minute.
Write for fun
You’ve gotta understand that the topics you write about should be interesting. Chances are if it bores you, it’ll bore your target audience. You obviously want to be writing about a topic you’re interested in. Have you ever had a conversation you were so invested in? Try having that same feeling and put that into your content marketing efforts. You want to be able to speak about what you’re most passionate about. Remember to have a conversation, not an info session. Your audience will thank you for it.
In the case of content marketing, curiosity doesn’t necessarily kill the cat. When you’re out of ideas, start asking yourself what it is you want to learn. Stay curious and look for an area within your business that you haven’t really explored yet. Let’s say you haven’t learned about conversion optimization; the best way to learn is to read about it and tell others about what you’ve read. Maybe you haven’t learned conversion optimization because it may seem boring, but when you’re out of ideas you’re going to have to explore things you haven’t done before.
If you’re on a time crunch and can’t learn about a new topic, take some time to review your old content. Are there any gaps you can identify? Have you left something up in the air in your last article? Is your audience asking you a bunch of questions that you’ve left unanswered? There are plenty of places you can go to keep learning!
In terms of looking for ideas, you have plenty of sources to explore. The easiest one by far is by picking the brains of others around you. Remember you aren’t alone, and your team is one of the greatest resources you have. Don’t be afraid to ask them for help, as sometimes it takes a different perspective to finally strike a golden idea. Content marketing isn’t a job for just one person, your business objectives are tied to the content that you’re creating. The objectives you’ve set are likely the same ones your team is looking to achieve.
But what if you’re a sole proprietor? Ask your friends, family, or even complete strangers about what they think! The key is to involve others and learn from their perspective.
After thinking of a fun topic, looking for something to learn about, or involving others you’ll want to give yourself some time before sitting down and beginning to write. Go for a short walk or jog to get your creative juices flowing. Don’t put too much pressure on yourself; you don’t have to come up with an idea right away. Remember to set time aside for yourself, as writing on a consistent basis can burn you out if you’re pushing yourself too hard.
“Don’t watch the clock; do what it does. Keep going.” – Sam Levenson
What will you do to spark motivation to produce content?